May 31, 2023
How to Optimize Your Small Business Website for Local Search
We explore the importance of local search engine optimization (SEO) for small businesses. Local SEO helps businesses establish a strong online presence in their neighborhood and connect with potential clients who are specifically searching for goods or services in their area. Unlike standard SEO, which focuses on a global or national scale, local SEO prioritizes regional relevance. To optimize for local search, businesses should conduct thorough keyword research, identifying relevant local keywords and search phrases to incorporate into their website content.